Planning & Strategy
Adventure or a Journey?
This is a question that all business owners need to ask of themselves and their business. Most people start up a business based upon a skill or interest and all too often the business develops into something that they never envisaged or at times recognise. We speak from experience ourselves, we were there once, which way do you turn and to whom? There doesn’t need to be a huge upheaval in the business some simple tools can be adopted.
If you’re on an ‘Adventure’ then you will probably end reading our web site here however if you wish to change and focus on a ‘Journey’ you may wish to consider some basic tools:
‘Roadmap’ – this can be a timeline with objectives pre-determined along its path it any vary in time length: 12months/24months/36months. The key for the business owner / management team is to learn to jump into the future looking at their key objective or goal, identify how it looks / feels, what’s needed to get/be there, money/ premises / tools / sales (to name a few). Then working back along the timeline, identify triggers / points that are critical to the delivery of a strategic planned timeline.
‘SWOT’ Analysis – a very simple tool to get you thinking about your business / department / staff. A simple chart with some thought provoking titles can aid focus your thinking: Strengths, Weaknesses, Opportunities and Threats.
‘Life Cycling’ – this often is applied to sales/customers, a good insight and awareness of this can aid managers/business owners to address and identify in a proactive manner customers spend, undertake a swot of the customer/sale, anticipate when clients become needy and when the opportunity has become exhausted. The business can then grow and harvest new clients/sales and turns others (The needy one’s) off, strategically allowing our competition to pick them up and become distracted.
‘Consequences’ – as the title suggests we should encourage all our managers / systems to challenge this, to every action there is a consequence…’cause and effect’, we want your business to own this and challenge all actions.
‘Contingency Planning’ – again as part of the ‘business journeys’ strategy and indeed with everyday projects, what are/can we do to implement /anticipate the consequences of ‘change management’. All businesses need to anticipate this and implement new thinking, some businesses have it written in to systems often referred to as ‘disaster planning’ but a wider approach / change in thinking will aid different tiers of management thinking.